The Wow Factor
​The Wow Factor (Edition 1):
A Concise History of Early Soccer and The Men Who Made It.
ISBN: 0-9545017-0-5 478 pages size 240 x 170 £17.95 (2003)
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Contents - These are the same as those shown below in Edition 2
This first effort to produce a book was not straightforward to say the least, and one might ask where do you start? Having visited all of the League football grounds including iconic venues such as Anfield, Old Trafford, Villa Park and Roker Park with many others in the Conference and Ryman leagues, the original idea was clear, to write about the history of clubs and their grounds. This was undertaken at the start of the new millennium and the text eventually filled five ring-binder folders, however Football Grounds of Britain by Simon Inglis had already taken that niche in some detail, and publishers such as Collins Willow stated that, "the time for this kind of historic book has already passed."
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In the meantime the provisional book had an introduction about the Victorian founders of the game, and their histories were so interesting that this then became the main basis of the book. Without being able to secure a publisher the only way forward was to do it yourself, but this was a daunting task and one had heard many stories of disasters in this respect. One particular tale was of someone keen on railway engines with much expertise who published a book about his specialist subject after encouragement from friends, but was then left with two thousand copies rotting in the garage that no one wanted!
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This was clearly a salutary warning, and in the days before digital printing there were few printers who would do small runs, and the minimum was generally 500 copies. This amount clearly involved a great investment, and then there was the problem of how to get the books into a bookshop. Despite such apprehensions the project went ahead, and we found a typesetter and printer who was newly set up near Hailsham in a restored pig pen! The next problem was producing the work in a suitable format, since not everyone had embraced the new technologies that were changing the face of the earth.
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As a result the book was written on an old-fashioned word processor that only held so much text and clogged up when printing, while one time all was lost due to a poor backup. The printers then converted it to the right format and inserted any pictures which meant there was a lack of design control. One of the main ideas was to punctuate it in the style of Football Grounds of Britain which used short sentences, but with a one view screen to look at this caused problems down the line.
Likewise there was a move from London to the Isle of Wight staying with a friend in temporary accommodation as the book came out. This friend was in fact an editor and writer for Disney and when he saw the proof, his eyebrows raised, due to an excess of punctuation. He also told the story of a publisher who had a great business idea for a book, but due to poor proof reading it came out, "How to be a Commerical Success." Meanwhile it was far too late to change anything at this stage.
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Despite such problems the book was quite successful and there was a book launch at Ottakars in Portsmouth with the author in Victorian dress, an appearance with Peter White on Radio Solent as “Football’s Coming Home” rang out, a three piece article featuring Arthur Pember (on the cover) in the Family Tree Magazine, and a top ten position in the Independent due to continual sales at Sportspages on Charing Cross Road. Some reviewers refused to do a piece due to the punctuation and others were particularly rude and cast aspersions on the education system, which was grossly unfair since they criticised without having all the facts. This reminded me of an English master at school who said one of the pitfalls of writing was over-punctuating, although many others looked past these idiosyncracies to the information and intent.
​The Wow Factor (Edition 2):
How Soccer Evolved Within the Social Web
ISBN: 0-9545017-2-1 480 pages size 240 x 170 £17.95 (2005)
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This book is dedicated to Millwall F.C. - F.A. Cup Finalists 2004
Section I - The Players
1. The Barnes Football Association
2. From Sunderland to Snaresbrook
3. The Movers and Shakers
4. Beware of the Boot
5. All the Presidents Men
6. The Eton Rifles
7. The Harrow Chequers
8. The Royal Engineers
9. The Gibraltar Connection
10. The Empire Builders
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Half Time: The Wanderers Engineer a Win
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Section II - The Grounds
11. The Rovers and Quakers
12. Up For the Cup
13. The London Connection
14. Kop a Load of This
15. Tracing Glasgow - Leitch
16. Etruscan Days
17. For King and Country
18. It's Not Cricket
19. The Re-Election Lottery
20. Time to Make a Stand
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With the problems of the first volume in mind and large amounts of new research, a computer was purchased and the Second Edition, still laid out by the printers, appeared two years later. The problems of using typesetters then became clearly apparent and the cost of 500 books was over £5,000, which suggested there were printers with an eye on their profits at the expense of budding writers.
Indeed since then I have also come across publishers who make you pay them a considerable sum to have your book in print with promises of success (that may well be illusive). I think Jane Austen or Charlotte Brönte had to pay to print some of their works, but in truth, if any book is good enough it will pay for itself and the publishers know that.
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The second book (like the original) had information on the first five presidents and secretaries of the F.A., the 22 players in the first Cup Final, a biography of Archibald Leitch the ground designer, and tales of the early clubs and grounds. Despite a good write up in FourFourTwo overlooked by a piece on the ubiquitous Jose Mourinho, and personal quote by Gary Lineker on the back cover, it was harder to sell mainly due to being a second edition. However as FourFourTwo said, "As a record of football's early beginnings it was unlikely to be bettered."



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